Date
05 May 2021
09:00
—
10:00
Timezone
CEST
Location
Online
Target Group
Business owners, employees at companies and corporations interested in raising the sustainability bar, as well as students interested in working with or at a sustainable business.
Host
Lund University
Registration
Closed
(Deadline: 02 May 2021 23:59)
More and more companies are launching themselves as sustainable or with circular business models. How does this work? Is it ”only” a trend or something that is here to stay? In this webcast morning talk, you will meet the consumption researcher who stopped consuming, Carys Egan-Wyer, and Therese Gerdman that works with communicating IKEA’s journey towards becoming circular by 2030
How can companies act to succeed in turning their production in a sustainable direction? What challenges do they face? What do today's and tomorrow's consumers expect and demand in terms of circularity? How and why do we identify with what we consume? In this talk we focus on inspiration and on learning from each other.
Meet the consumer expert who stopped shopping and the furniture giant that has set goals to become ”People and Planet positive” by 2030. In other words, say hello to researcher Carys Egan-Wyer from Lund University School of Economics and Management (LUSEM), and Communications Manager Therese Gerdman from Inter IKEA.
Language: English
-
Registration
To register, please follow this LINK.
Registration deadline: 2nd May 2021
In case you have any questions, please contact Isabelle Nilsson (Isabelle.nilsson@er.lu.se).
-
More Information
Carys Egan-Wyer is an expert in consumption and retail with a strong interest in sustainability and a PhD in Marketing. She is a researcher at LUSEM who researches consumer culture, consumption as an identity and alternative forms of consumption. When she is not working, Carys runs a non-consumption social media brand called Buy Less Be More and now combines her work- and non-work interests in a research project that focuses on retail and alternative forms of consumption.
Therese Gerdman work as a Marketing & Communication manager at Inter IKEA; the company that everyone has a relationship to. Did you know that IKEA has set a goal that all their products should be repairable or recyclable by 2030? Recently, IKEA also recently inaugurated a second-hand part in all its department stores. Therese's mission is to create a way to talk about circularity towards customers, to show the opportunities there is for customers to tap into the circular economy and communicate where IKEA are on the journey towards becoming circular.