Pharmaceutical Rush Business Game

In a team of European students, manage the marketing strategy of a virtual pharmaceutical company, and compete against other teams for the first place.
Date
13 Jan 2021 14:00 — 16 Jan 2021 16:30
Location
Online
Target Group
Undergraduate 3rd year, Master and PhD Students from faculties of various fields in Global Health (Economy, Marketing & Sales, Business management, Bioinformatics… to Medecine and Pharma); no prior skills in marketing or drug management are required; English intermediate level
Host
Université Paris-Saclay
Registration
Closed  (Deadline: 07 Jan 2021 23:59)

This serious game on Pharmaceutical Marketing is an online management simulation, focused on marketing strategy. It helps participants to develop their understanding and command of the whole marketing decision-making process for health products and drugs, from strategy design to sales execution.

During 7 rounds over 3 days, teams of students are competing for the leadership position at the end of the game (winning criteria is the share price).

Since teams are composed of members from several universities, students will also benefit from virtual mobility and an intercultural experience. An expert (Mrs. Vera DICKMAN) will lecture students on interculturality during the kick-off and the debriefing sessions.

Please see the full video of the last edition:

The simulation and team meetings are online. Kick-off and debriefing sessions are on-site. In the case of COVID restrictions, they will be held online too.

Aside from the simulation, teams are expected to deliver:

  • An intercultural video,
  • An advertisement video,
  • Management reports,
  • A Corporate strategy,
  • A Letter to shareholders.

Language:

English

Certificate:

Certificate of participation delivered to each student attending all rounds; ECTS credits depending on your own university and faculty rules.

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