Date
31 Mar 2025 09:00 - 3 Apr 2025 15:00
Location
Lund, Sweden
Host university
Lund University (LU)
Mode
Physical
WP
WP 3
Target groups
Master students,
PhD students
Duration
5 days including travel day
Reference code
EUG2_T3_2_0040
Type of event
Course
Recognition
Certificate of participation
Language
English
Recruitment of participants
Qualitative Assessment
Number of open spots
30
Funding by the project
Funded in full
Evaluation criteria
50% - Academic / Professional Merit (CV and Transcript of Records))
50% - Motivation (Statement of purpose)
Isced fields of study
048 - Interdisciplinary programmes involving broad field 04: Business, administration and law
Whether you're a scientist, an aspiring entrepreneur, a product manager, or a business strategist, this course is designed to equip you with the essential skills and knowledge to successfully transform innovative ideas into viable products that stand out in the competitive market. In this course you will dive deep into the dynamics of commercialization, encompassing everything from initial market research and competitive strategy to product development, and effective marketing strategies. You'll not only learn the theoretical underpinnings of commercialization but also engage in practical, hands-on activities that simulate real-world challenges. To ensure an interactive course, candidates are highly recommended to demonstrate interest in commercialization and innovation, indicating their motivation to engage deeply with the course material and apply the concepts to real-world scenarios.
The course will begin in the morning on March 31. Students are expected to arrive on March 30 (travel day).
Day 1, Understanding commercialization, market analysis and segmentation: Students will dive into the basics of commercialization, understanding its importance and lifecycle. They will learn key business concepts such as business models and value propositions, followed by practical market research techniques to identify and analyse customer needs and market segments.
Day 2, Product design and development: Students will focus on the development and operational aspects of bringing a product to market. They will engage with product design through the application of design thinking principles and learn how to conceptualize, develop, and test a Minimum Viable Product (MVP). Students will practice design thinking by developing a product of their choice in groups and will be expected to develop an MVP.
Day 3: Market plan: Students will focus on the final stages of bringing a product to market, emphasizing marketing, sales, and pitching strategies. They will learn to develop detailed marketing plans, understanding how to develop a marketing mix and use that for positioning purposes.
Day 4: Concluding Day and departure (April 3)
Don't forget to add CV, transcript of records and statement of purpose when you apply!
