Paris, France

Event information

What is the role of marketing in the non-commercial world ? Studying patient orientation in public hospitals

Paris, France

What is the role of marketing in the non-commercial world ? Studying patient orientation in public hospitals
Date 21 Oct 2024 09:00 - 21 Oct 2024 12:00
Location Paris, France
Host university Université Paris-Saclay (UPSaclay)
Mode Online
WP WP 3
Contact person Marie-Eve Laporte - marie-eve.laporte@universite-paris-saclay.fr
Duration 3 hours
Registration limit 160
Registration 5 Jul 2024 13:00 - 11 Oct 2024 23:59

This course aims to demonstrate how marketing can be used in a non-commercial setting and in a service logic, using the example of patient care in public hospitals.

This 3-hour hybrid course will take place in Sceaux, France (Université Paris-Saclay), and will consist of a conference and discussions with students.

Participants will get a certificate of attendance from the EUGLOH Alliance.

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Last update 6 Sep 2024 11:53