The “Digital Media in Health Communication and Literacy” activity is a fully online programme that aims at bringing together EUGLOH students with different perspectives and skills, to create collaborative digital media based projects that communicate complex concepts in scientific research!
During the intensive 11 week programme participants are immersed in a collaborative setting where they are guided through the process of exploring many different methodologies (e.g. design thinking, lean startup, Agile) with a focus on creating health communication and literacy material for both linear and experiential formats.
Throughout the course, students will be assigned to multidisciplinary teams and have access to speakers and mentors who will provide assistance and help ensure that the teams are well on track to complete the project on time.
Added Value for students
- stimulate linguistic and communication skills, critical thinking, and teamwork;
- train resilience and ability to deal with concrete problems while developing viable solutions in a short-time;
- connect with professionals and institutions gravitating around the EUGLOH ecosystem. Schedule The course encompasses weekly sessions (of 3 hours each) for 10 weeks, plus a final week for presentation of the final projects. The synchronous sessions will take place on Fridays afternoons, from 15:00 to 18:00 CET. Please note that in the weeks of Christmas and New Year, there will be no synchronous sessions.
The course encompasses weekly sessions (of 3 hours each) for 10 weeks, plus a final week for presentation of the final projects. The synchronous sessions will take place on Fridays afternoons, from 15:00 to 18:00 CET. Please note that in the weeks of Christmas and New Year, there will be no synchronous sessions.
3 ECTS and EUGLOH Certificate of Attendance
For more information please visit the event page via this link.
Learning objectives/ intended outcomes/ contribution of the event to Global Health:
In this intensive 11 week course students were immersed in a collaborative setting (“hackathon” format) where they were guided through the process of exploring many different methodologies (e.g. design thinking, lean startup, agile) with a focus on creating science and health communication material for both linear and experiential formats.
At the end of this training activity, students were able to:
- Understand creative methodologies for innovating health literacy with digital media;
- Apply participatory design principles in the design of a digital media communication solution for improving health literacy;
- Evaluate the efficacy of digital media solutions;
- Develop a digital media project based on an iterative process of learn-design-evaluation cycle with the creation of MVP (minimum viable products).
Content: Course structure is depicted in the following image:
This course was originally designed as face-to-face training activity. In view of the pandemic crisis, partners made an effort to transform it into a 100% online format, creating this 11-week collaborative “hackathon”. In this journey, students had the opportunity to acquire new skills and competences, such as working in international teams, the importance of understanding a problem, defining the target audiences and experimenting to find a solution.
Students had the opportunity to hear first-hand about the experience of the invited experts, their success stories and the difficulties.
The course culminated with a public pitch session, held on the 19th of February in which the teams (5 “squads”) shared their projects with the audience (more than 100 participants), composed by the academic communities partner Universities, relevant stakeholders from the 5 Ecosystem (companies, professional associations, in the health sector, local/regional authorities), the mentors and guest speakers, as the 13 jury members (so far, the video of the public session, available below, has 557 visualisations).
Summary of evaluation results/ feedback of participants/ lecturers/ speakers:
Testimonials from students (retrieved from the anonymous survey):
_"This Digital Media in Health Communication and Literacy is fantastic! I learned how to collaborate with different expertise and gained knowledge beyond my expectation. The project as outcome of the course would be very useful!"
_"Really good course with amazing guests speakers."
_"Overall it was a great initiative. Thanks!"
_"It was an amazing experience. I had the opportunity to learn a lot and practice the knowledge. I’m being able to apply it in my professional life in many situations and it has been great."
"It was incredible and learned a lot from the course especially from the professor, mentors, and my fellow students."
This 11-week collaborative “hackathon” challenges the students to solve distinct health problems that should be overcome by the effective use of health literacy and communication supported on digital media. The mentors’ inspirational talks and a design thinking and participatory methodology lead the squads of participants to create seed projects that can now be nurtured to real products that provide effective solutions.
In your eyes, what was special about the event?
Please describe this thought or special moment during your event. The quality of the final projects was a prove of real commitment from the squads of students to mitigate complex health problems.
Is there anything else to say?
The effort and commitment devoted by all the participants is inspiring to the quality of these multicultural, multi-university squads that bound together to solve complex challenges. This is also promising to the EUGLOH Alliance.