Background
John Schoolcraft is the Global Chief Creative Officer at Oatly who removed the marketing department and created their Department of Mind control instead. John has an altogether unique view on leadership in marketing.
John Schoolcraft is the Global Chief Creative Officer at Oatly who replaced the marketing department with the world famous Department of Mind Control. A new way of leading creative teams in business, which arguably led to Oatly's big breakthrough.
About the Talk
In this talk, John will be paired with Carys Egan-Wyer, researcher and teacher at LUSEM, expert in consumption and retail with a strong interest in sustainability. The talk will raise points such as creating a movement for oat drinks, pioneering an industry with other strong actors and how or if it is possible to have a sustainable growth strategy.
Language: English
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Registration
Registration: Please register here.
Contact person: In case of questions please contact Isabelle Nilsson, Isabelle.nilsson@er.lu.se .