Oatly's John Schoolcraft on fearless leadership

Lund University Future Week
Date
19 Oct 2021 09:00 10:00
Timezone
CET
Location
Online
Target Group
Open to all students, staff and the general public.
Host
Lund University
Registration
Closed  (Deadline: 19 Oct 2021 08:59)

Background

John Schoolcraft is the Global Chief Creative Officer at Oatly who removed the marketing department and created their Department of Mind control instead. John has an altogether unique view on leadership in marketing.

John Schoolcraft is the Global Chief Creative Officer at Oatly who replaced the marketing department with the world famous Department of Mind Control. A new way of leading creative teams in business, which arguably led to Oatly's big breakthrough.

About the Talk

In this talk, John will be paired with Carys Egan-Wyer, researcher and teacher at LUSEM, expert in consumption and retail with a strong interest in sustainability. The talk will raise points such as creating a movement for oat drinks, pioneering an industry with other strong actors and how or if it is possible to have a sustainable growth strategy.

Language: English