Social marketing and public health: an approach to mitigate COVID-19 and other epidemics

01 Feb 2021 14:00 15:00
Online, Zoom
Target Group
Students, professionals and researchers in the healthcare, economics, management, marketing, psychology and social sciences fields
Faculty of Medicine of the University of Porto
Closed  (Deadline: 31 Jan 2021 23:59)

Social Marketing focuses on attitude and behaviour change for social good. By the adaptation of marketing tools and principles from multidisciplinary fields, social marketing has been developing own theories to become an effective way to act towards global or local social problems that call for citizens’ response. Public health is one of the major topics social marketing has been applied to. This webinar will focus on social marketing techniques to promote attitude and behavior change, both by the exchange process of cost/benefit, as the provision of opportunities to change, by the delivery of social products and effective communication messages. The session presents a practical application of social marketing frameworks to global epidemics, with a special focus on COVID-19.


Non-credit webinar; a certificate of participation will be provided.



Times are indicated in CET.